{"id":29,"date":"2019-02-16T11:30:35","date_gmt":"2019-02-16T11:30:35","guid":{"rendered":"https:\/\/www.tophealthcareleads.com\/blog\/?p=29"},"modified":"2025-06-10T07:16:45","modified_gmt":"2025-06-10T07:16:45","slug":"7-things-to-do-with-your-email-marketing","status":"publish","type":"post","link":"https:\/\/www.tophealthcareleads.com\/blog\/7-things-to-do-with-your-email-marketing\/","title":{"rendered":"7 Things To Do With Your Email Marketing"},"content":{"rendered":"\n<p>You&#8217;ve meticulously built your email list. You send out a newsletter every week or so, sharing updates and promotions. But are you truly leveraging the power of that list? <\/p>\n\n\n\n<p>If your email strategy feels like you&#8217;re just &#8216;checking a box,&#8217; you&#8217;re leaving significant revenue and valuable customer relationships on the table. With an average return of $36 for every $1 spent, email remains the king of marketing ROI, but only if it&#8217;s used to its full potential.<\/p>\n\n\n\n<p>It&#8217;s time to move beyond the basic broadcast. In this article, we&#8217;ll detail seven powerful <strong><a href=\"https:\/\/www.tophealthcareleads.com\/email-campaign\">email campaign<\/a> ideas<\/strong> &#8211; from sophisticated automation to simple, yet effective, personalization tactics &#8211; that will transform your <strong>email marketing strategy<\/strong>, deepen customer loyalty, and drive measurable growth for your business.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"932\" src=\"https:\/\/www.tophealthcareleads.com\/blog\/wp-content\/uploads\/2019\/02\/Email-Marketing-Cycle-1024x932.png\" alt=\"\" class=\"wp-image-353\" srcset=\"https:\/\/www.tophealthcareleads.com\/blog\/wp-content\/uploads\/2019\/02\/Email-Marketing-Cycle-1024x932.png 1024w, https:\/\/www.tophealthcareleads.com\/blog\/wp-content\/uploads\/2019\/02\/Email-Marketing-Cycle-300x273.png 300w, https:\/\/www.tophealthcareleads.com\/blog\/wp-content\/uploads\/2019\/02\/Email-Marketing-Cycle-768x699.png 768w, https:\/\/www.tophealthcareleads.com\/blog\/wp-content\/uploads\/2019\/02\/Email-Marketing-Cycle-1536x1398.png 1536w, https:\/\/www.tophealthcareleads.com\/blog\/wp-content\/uploads\/2019\/02\/Email-Marketing-Cycle-2048x1864.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"go-beyond-the-broadcast-with-smart-segmentation\"><strong>Go Beyond the Broadcast with Smart Segmentation<\/strong><\/h2>\n\n\n\n<p><strong>What It Is &amp; Why It Matters:<\/strong> At its core, <strong><a href=\"https:\/\/www.tophealthcareleads.com\/email-list\">email list<\/a> segmentation<\/strong> is the practice of dividing your subscribers into smaller, targeted groups based on specific criteria. <\/p>\n\n\n\n<p>Sending the exact same message to your entire list guarantees that it will be irrelevant to a large portion of them. Segmentation is the foundation for sending more relevant content, which is the single most effective way to <strong>improve email engagement<\/strong>.<\/p>\n\n\n\n<p><strong>How to Get Started:<\/strong> You don&#8217;t need complex tools to begin. Start by creating simple, powerful segments right within your existing email service provider:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>New Subscribers:<\/strong> Group those who signed up in the last 30 days to give them a special onboarding experience.<\/li>\n\n\n\n<li><strong>Repeat Customers:<\/strong> Subscribers who have made more than one purchase are your biggest fans. Treat them like VIPs.<\/li>\n\n\n\n<li><strong>Inactive Subscribers:<\/strong> Create a segment of people who haven&#8217;t opened or clicked an email in the last 90 days. We\u2019ll address what to do with them shortly.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"automate-a-powerful-first-impression-with-a-welcome-series\"><strong>Automate a Powerful First Impression with a Welcome Series<\/strong><\/h2>\n\n\n\n<p><strong>The Problem with a Single Welcome Email:<\/strong> While a single &#8220;thank you for subscribing&#8221; email is good, a multi-part <strong>welcome email series<\/strong> is far more effective for building a relationship from day one.<sup><\/sup> This is your chance to make a lasting impression while a new subscriber&#8217;s interest is at its peak.<\/p>\n\n\n\n<p><strong>The 3-Email Welcome Blueprint:<\/strong> With welcome emails boasting an average open rate of over 80%, this series is prime real estate for engagement. This is a perfect task for <strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Marketing_automation\">email automation<\/a><\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Email 1 (Sent Immediately):<\/strong> Deliver the promised lead magnet or discount code instantly. Warmly welcome them to the community and clearly state what kind of value they can expect from your future emails.<\/li>\n\n\n\n<li><strong>Email 2 (2 Days Later):<\/strong> Share your brand&#8217;s origin story or introduce the people behind the business. This builds a human connection and shows subscribers who they&#8217;re supporting.<\/li>\n\n\n\n<li><strong>Email 3 (4 Days Later):<\/strong> Guide them towards action. Showcase your most popular products, link to your cornerstone blog content, or share a valuable resource that helps them solve a problem.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"recover-lost-sales-with-an-abandoned-cart-sequence\"><strong>Recover Lost Sales with an Abandoned Cart Sequence<\/strong><\/h2>\n\n\n\n<p><strong>The High Cost of Abandoned Carts:<\/strong> Industry data shows that nearly 70% of all online shopping carts are abandoned before a purchase is completed.<sup><\/sup> Think of this not as a lost sale, but as a huge opportunity. By setting up a series of automated <strong>customer lifecycle emails<\/strong>, you can recover a significant portion of this potential revenue.<\/p>\n\n\n\n<p><strong>Crafting an Effective Recovery Flow:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Email 1 (1-3 Hours After Abandonment):<\/strong> Send a friendly, low-pressure reminder. A subject line like &#8220;Did you forget something?&#8221; works wonders. Be sure to include an image of the items they left behind.<\/li>\n\n\n\n<li><strong>Email 2 (24 Hours Later):<\/strong> Address potential barriers. This email can build confidence by including customer reviews, links to your FAQ page, or a prompt to reply with any questions.<\/li>\n\n\n\n<li><strong>Email 3 (48 Hours Later):<\/strong> Create a sense of urgency. Offer a small, time-sensitive discount (&#8220;Complete your order in the next 24 hours for 10% off&#8221;) to encourage immediate action.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"win-back-subscribers-with-a-re-engagement-campaign\"><strong>Win Back Subscribers with a Re-Engagement Campaign<\/strong><\/h2>\n\n\n\n<p><strong>Why You Can&#8217;t Ignore Inactive Subscribers:<\/strong> A large list filled with unengaged subscribers isn&#8217;t a vanity metric; it&#8217;s a liability. It can harm your email deliverability (your ability to land in the inbox) and skews your engagement metrics, making it harder to know what&#8217;s actually working.<sup><\/sup> A <strong>re-engagement campaign<\/strong> aims to wake them up or cleanly remove them from your active list.<\/p>\n\n\n\n<p><strong>A Simple &#8220;Win-Back or Goodbye&#8221; Campaign:<\/strong> Send an email with a compelling subject line like &#8220;Is this goodbye?&#8221; or &#8220;We miss having you around.&#8221; In the body, remind them of the value you offer (e.g., &#8220;You&#8217;re missing out on our weekly marketing tips&#8221;). Then, provide two crystal-clear options: a button to stay subscribed (perhaps tied to an incentive) and an easy-to-find unsubscribe link.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"master-deeper-email-personalization\"><strong>Master Deeper Email Personalization<\/strong><\/h2>\n\n\n\n<p><strong>Moving Beyond the First Name:<\/strong> True <strong>email personalization<\/strong> goes far beyond just using the <code>[FNAME]<\/code> tag in your greeting. It&#8217;s about using the behavioral and transactional data your customers share with you to deliver uniquely relevant content that makes them feel seen.<\/p>\n\n\n\n<p><strong>Using Behavior to Personalize:<\/strong> If a customer has previously purchased hiking boots, use this data to send them a targeted email about your new line of all-weather socks or a guide to the best local hiking trails. This small act of tailored content shows you&#8217;re paying attention to their specific interests and transforms your marketing from a generic blast into a helpful conversation.<sup><\/sup><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"get-smarter-with-every-send-through-a-b-testing\"><strong>Get Smarter with Every Send Through A\/B Testing<\/strong><\/h2>\n\n\n\n<p><strong>The Golden Rule of A\/B Testing:<\/strong> The concept behind <strong>A\/B testing emails<\/strong> is simple: send two variations of an email to a small portion of your audience to see which one performs better.<sup><\/sup> You then send the &#8220;winning&#8221; version to the rest of your list. The golden rule is to test only <em>one variable at a time<\/em> so you know exactly what caused the change in performance.<\/p>\n\n\n\n<p><strong>What You Should Be Testing:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Subject Lines:<\/strong> Try a question (&#8220;Ready for summer?&#8221;) versus a statement (&#8220;Our summer collection is here&#8221;).<\/li>\n\n\n\n<li><strong>Call-to-Action (CTA) Button:<\/strong> Test the text, for example, &#8220;Shop Now&#8221; vs. &#8220;Explore the Collection&#8221;.<\/li>\n\n\n\n<li><strong>Sender Name:<\/strong> Does &#8220;The Team at Your Company&#8221; perform better or worse than &#8220;Jane from Your Company&#8221;?<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ask-for-feedback-and-reviews-to-build-social-proof\"><strong>Ask for Feedback and Reviews to Build Social Proof<\/strong><\/h2>\n\n\n\n<p><strong>Turning Monologue into Dialogue:<\/strong> Your email list is a direct line to your best customers, making it the perfect channel to create a valuable feedback loop. This is a critical, yet often overlooked, part of managing your <strong>customer lifecycle emails<\/strong>.<\/p>\n\n\n\n<p><strong>How to Automate the Ask:<\/strong> You can easily set up an <strong>email automation<\/strong> to trigger 10-14 days after a product has been delivered. The email should be simple and direct: &#8220;Hi [FNAME], how are you enjoying your [Product Name]? Would you be willing to share your thoughts by leaving a review? <\/p>\n\n\n\n<p>Your feedback helps other customers like you.&#8221; Crucially, provide a direct link to the product review page to make the process as frictionless as possible.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"final-thoughts\"><strong>Final Thoughts<\/strong><\/h2>\n\n\n\n<p>By moving beyond the standard newsletter to embrace segmentation, welcome series, cart abandonment flows, re-engagement campaigns, deep personalization, <a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/website-testing\">A\/B testing<\/a>, and feedback requests, you transform your email from a simple broadcast tool into a dynamic engine for growth.<\/p>\n\n\n\n<p>A powerful <strong><a href=\"https:\/\/www.tophealthcareleads.com\/email-appending\">email appending<\/a> strategy<\/strong> doesn&#8217;t just talk <em>at<\/em> your audience; it builds a community, solves problems, and guides customers through their journey with your brand, ultimately leading to better relationships and a stronger bottom line.<\/p>\n\n\n\n<p><strong>Your task for this week is to choose just ONE of these seven strategies to implement.<\/strong> Don&#8217;t feel pressured to do everything at once. Whether it&#8217;s drafting a two-email welcome series or setting up your first subject line A\/B test, taking that single, focused step is the key to unlocking the incredible potential sitting in your email list.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You&#8217;ve meticulously built your email list. You send out a newsletter every week or so, sharing updates and promotions. But are you truly leveraging the power of that list? If your email strategy feels like you&#8217;re just &#8216;checking a box,&#8217; &#8230;<\/p>\n","protected":false},"author":1,"featured_media":65,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[6],"tags":[16,26,27,31,32],"class_list":{"0":"post-29","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-healthcare-marketing-lists","8":"tag-buy-email-lists","9":"tag-email-lists","10":"tag-email-marketing","11":"tag-healthcare-email-lists","12":"tag-healthcare-email-marketing","14":"has-iamge"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Things To Do With Your Email Marketing - Top Healthcare Leads<\/title>\n<meta name=\"description\" content=\"Email Marketing is one of the strongest marketing weapons for digital marketers for better business engagement and improvement of sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tophealthcareleads.com\/blog\/7-things-to-do-with-your-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Things To Do With Your Email Marketing - 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