Healthcare-Marketing

How voice control impacts healthcare marketing

Here’s a prediction made by top market experts – By 2020, voice search is possibly going to increase by 50%, especially in the field of healthcare. So, a question arises – how can your organization be visible over your competitors when it comes to voice search?

Before anything, let’s look into the uses of voice search- Voice search is all about being accurate, fast and be able to follow up as well as understand queries which are complex. Voice search is done mainly due to four reasons:

  • To find out general information like news, travel, recipes, stock market and so on. About 30% of voice searches aim at this area, as of 2018
  • Next up is for personal assistance – about 27% relies on voice search for personal assistance via shopping lists, reminder tasks and more
  • About 21% are using voice search to know about entertainment related stuff like music, videos, sports schedules, TV shows etc.
  • The rest 22% is mostly about seeking out for local information like where your hospital is located or where to find an email list of healthcare professionals or food delivery information and so on

What really is the impact of voice search on us?

Voice search sure has made life easy because you do not have to type and search anymore – it’s more about searching in the moment. Understanding the impact of voice search is a basic and essential part for aligning medical inbound marketing of your brand.

Change of Language – what’s that all about?

People have different styles of voice search – therefore, there are different impacts of voice search on desktop rather than, on mobile. In fact, desktop voice searches comprise of searches with few short words, natural language in the form of question, most commonly speaking.

While developing the content for your brand, you’ve got to keep a few commonly asked questions in mind. The content has got to be very conversational and straightforward in nature. Keywords may not be the focus anymore – it’ll probably be more about quality information users may be looking out for.

What kind of topics can you cover? Know more about the possible content topics.

Natural Language Processing, also called NLP has become well- integrated into Google mobile search algorithms. The search engines, as of today are looking for generic topics which answer users queries quickly. This implies, your healthcare inbound marketing is required to build content circling around topics which provide with information on things/ processes users are looking for.

The more details and valuable information you can provide on commonly searched topics, the more likely your site will be found by search engines and patients alike.

User Intention – What’s that about?

Creating a very well- researched FAQs page can help you do well with regard to voice search visibility because it’s simple and crisp. Understanding the intent behind users’ questions is vital to determining how you and search engines can deliver the most accurate results.

Structure of Data – What’s that going to look like?

Data structure is all about the format for organization and storage of data. One can make it easy for search engines to crawl and assess your website with schema markup and structured data. You can make the most of both by including breadcrumbs, rich snippets and a Sitelinks search box.

Context 

Spoken queries and written queries, both are quite different from one another. When queries are made on smartphones or using digital assistants, devices can fill information that includes location and search history. This provides search engines with clues to ensure they deliver results most meaningful to the user.

Optimize your healthcare marketing for context by mapping out a potential patient’s journey to your website, considering user intent, question phrasing and the results that will be most useful. Use long-tail keywords at every stop along your map to catch users at each stage of their healthcare research and decision process.

Location 

Voice searches are made from all over the world. Review your local listings for accuracy across social media, Google and other search engines, and review platforms such as Quora or Yelp. Since different voice search services use different business aggregator sites, you also want to set up a comprehensive business profile on as many platforms as possible.

Bottom Line

When it comes to inbound marketing and using voice search as a method – well, that’s alright. However, it’s more process based. You cannot make such major changes and expect your audience to adapt to it as well. So why not have a combination of marketing techniques like email marketing, inbound marketing, telemarketing and so on.

Try out marketing solutions like physicians email list, surgeons email list, healthcare email list and so on to get in touch with prospect business persons, network with them and work on your future marketing solutions simultaneously.

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