How can Medical Device Industry Navigate the Challenges of COVID-19
Amid the current global crisis induced by the unprecedented COVID-19 pandemic, industries across the world are experiencing major shifts in the ways they operate. Healthcare industry is the one that has become overwhelmed as it continuously faces the challenges of …
Why email marketing is the best B2B option for Medical Marketers
Emails are the most preferred online channel According to the latest surveys all age group have anonymously agreed on email being the safest, most private and preferred mode of communication with their doctors. Any other mode of communication is far …
Impact of email marketing on healthcare
Healthcare usually has its own set of marketing rules because of the rules and regulations they have to comply with. The side effects of such an approach are that the ROI in healthcare can’t be boosted the way other marketing …
How Voice Assistants Are Shaping the Future of Healthcare Marketing
Imagine this: it’s 2 a.m., and a concerned parent is woken by their crying child. The child feels warm, and the parent, hands full, simply asks their smart speaker, “What’s a normal temperature for a three-year-old?” In another home, an …
5 Outstanding Tricks To Personalize Email Marketing
You’ve meticulously crafted an email, hit ‘send’ to your entire list, and… crickets. If your open rates are flatlining and your clicks are few and far between, the problem might not be your message, but its lack of a personal …
7 Things To Do With Your Email Marketing
You’ve meticulously built your email list. You send out a newsletter every week or so, sharing updates and promotions. But are you truly leveraging the power of that list? If your email strategy feels like you’re just ‘checking a box,’ …
How Do Healthcare Databases Improve Patient Outcomes?
Imagine a patient arriving at an emergency room, disoriented and unable to communicate. Years ago, their treatment would have been fraught with guesswork. Today, with a few clicks, doctors can access their entire medical history – allergies, medications, chronic conditions …
7 Key Benefits of Maintaining a Database in Healthcare
Imagine two clinics. In Clinic A, a patient arrives in the emergency room, unable to communicate. The staff scrambles, pulling thick paper files, faxing other departments, and trying to piece together a medical history. Critical time is lost, and a …